<h4><strong style="background-color: transparent;">Launched in Japan, Mizuno has grown to become a worldwide company with a focus on the manufacturing and marketing of sporting equipment, sportswear and footwear for football, rugby, golf, running and indoor sports. Back in 2004, their UK HR Manager approached Park Street People to manage a recruitment campaign to support their Export department.&nbsp;</strong></h4><p><span style="background-color: transparent;">Since then a successful partnership has been forged, with multiple campaigns run to recruit for a diverse range of roles within import &amp; export administration, credit control, customer services, purchasing, multi-lingual IT Helpdesk, data entry and digital marketing.</span></p><h5><strong style="background-color: transparent;">The Challenge</strong></h5><p><span style="background-color: transparent;">As an organisation, Mizuno is very focused on longevity with their staff and their focus is on maintaining their high employee retention levels.</span></p><p><span style="background-color: transparent;">This was a key driver in their choice of recruiter, as they needed a company that could focus on sourcing individuals that offered the right combination of skills, experience and aspirations to develop their career at least in the mid-term within a single organisation.</span></p><h5><strong style="background-color: transparent;">The Solution</strong></h5><p><span style="background-color: transparent;">From the outset, Park Street People focused on giving a realistic and honest assessment of the current market conditions whenever Mizuno had a specific recruitment need. This approach set a clear expectation as to how quickly a candidate shortlist would be generated, which allowed Mizuno to manage their recruitment process smartly, ensuring it could achieve its end goal within the desired timeframes. Sourcing suitable, high-calibre individuals is vital but meeting the need for longevity and employee retention levels remains just as important. Clear and accurate views are given throughout the recruitment process to allow Mizuno to have complete clarity of all relevant information when making hiring decisions.</span></p><h5><strong style="background-color: transparent;">The Result</strong></h5><h4><span style="background-color: transparent;">Mizuno is now one of Park Street People’s longest-standing client relationships, where the knowledge and trust have grown to a level where expectations and requirements are fully understood as soon as a need to recruit is highlighted. This in-depth understanding has allowed Mizuno’s HR to focus on other core areas within their remit, rather than lengthy briefings before each recruitment campaign. This consultative approach has been further enhanced by the regular provision of key market information including salary guidelines as and when needed.</span></h4><h4><br></h4>

Consultative approach delivers multiple hires for global sports company

<h4><strong style="background-color: transparent;">The Birch Group was founded in the UK in 1992, fulfilling a need in the technology market for specialised channel marketing services and operations. With North America and Asia regional offices opened in 2007, Birch Worldwide was launched. As a global business, they have a company-wide need to recruit multi-lingual individuals across a variety of skills.</strong></h4><p><br></p><h5><strong style="background-color: transparent;">The Challenge</strong></h5><h5><span style="background-color: transparent;">Birch Worldwide first approached Park Street People over ten years ago with the challenge of providing a regular source of both bilingual and trilingual individuals for a variety of admin and customer service roles. These individuals were required to support regular channel programs which Birch runs on behalf of its ever-expanding client base.</span></h5><h5><span style="background-color: transparent;">Focusing initially on the EFIGS combination (English, French, Italian, German and Spanish), Park Street People needed to develop a pool of individuals highly fluent (both written and verbal) in these languages, who were looking to develop a career within an organisation and so provide a long-term commitment to Birch as their employer.</span></h5><h5><span style="background-color: transparent;">Due to the stringent internal testing of language capabilities, sourcing suitable applicants is often a time-consuming exercise and relying on advertising to identify relevant individuals was not time efficient when urgent requirements came through.</span></h5><h5><strong style="background-color: transparent;">The Solution</strong></h5><h5><span style="background-color: transparent;">Park Street People took a long-term strategic focus with Birch, recognising the need to develop a continuous funnel of language speakers, who would meet the high level of fluency required to work successfully within the business.&nbsp;</span></h5><h5><span style="background-color: transparent;">For over 5 years now Park Street People has taken a realistic and patient approach which focuses on growing a database of suitable “Birch” candidates who can be contacted immediately as and when a specific language combination is required.</span></h5><h5><strong style="background-color: transparent;">The Result</strong></h5><h5><span style="background-color: transparent;">By taking a more proactive stance in the hiring process, Park Street People have frequently been recognised as being one of the top-performing recruiters on the Birch Worldwide PSL. Sourcing high-calibre language speakers is often a challenge, so being able to have complete trust in a recruiter takes time to develop. Birch regularly asks Park Street People for advice and market information when looking to hire and this has established a robust working partnership.</span></h5><h4><br></h4>

Developing a funnel of fluent multi-lingual talent for global channel marketer

<h4><strong style="background-color: transparent;">As a world leader in test, measurement &amp; monitoring technology, Tektronix work with global organisations across communications, computer, semiconductor, military/aerospace, consumer electronics, education and broadcast amongst others. When you view a website, click a mouse, make a call on your mobile or turn on a TV, you will experience Tektronix's work.</strong></h4><p><br></p><h5><strong style="background-color: transparent;">The Challenge</strong></h5><h5><span style="background-color: transparent;">Tektronix has had a telemarketing team at their Bracknell office for more than 10 years. This team runs a wide range of lead generation campaigns throughout their European territories, right across Tektronix’s different product ranges.</span></h5><h5><span style="background-color: transparent;">Tektronix wanted to streamline their recruitment and was keen to establish a PSL of external consultancies to recruit for the very specific skill sets required within this department. With credible experience in recruiting language-specific telemarketing skills, Park Street People were one of those chosen to demonstrate their success in this niche. Due to the global focus of Tektronix, the main challenge was to be able to readily source individuals who had a strong track record in sales and marketing combined with well-developed technical skills as well as fluency in English and at least one other language.</span></h5><h5><strong style="background-color: transparent;">The Solution</strong></h5><h5><span style="background-color: transparent;">Park Street People took the time to understand the culture and values of Tektronix and also the team dynamics within the Telemarketing department, to ensure they could source not only skills and experience but also the right people fit too. Tektronix's core values include staff retention and longevity, so individuals with a high level of commitment and loyalty to a business were also important traits to the source.&nbsp;</span></h5><h5><span style="background-color: transparent;">Due to the often technical nature of the Tektronix product/service offering, Park Street People also placed high importance on candidates who could demonstrate strong technical skill sets, as having these ensured they could hit the ground running quicker than a non-technical individual. To ensure only candidates offering the right combination of skills, experience, values and personality were short-listed, Park Street People put in place a long-term pipelining process. This ensured only the highest quality and most suitable talent were submitted.</span></h5><h5><strong style="background-color: transparent;">The Outcome</strong></h5><h5><span style="background-color: transparent;">By gathering extensive cultural and skills information at the outset of the business relationship, Park Street People were able to quickly create a specific talent pool, which could be contacted on a per-hire basis whenever Tektronix needed to recruit into their Telemarketing team.</span></h5><h5><span style="background-color: transparent;">Tektronix and Park Street People have now worked in partnership for some considerable time. The company has seen reductions in time to hire, due to the high level of background knowledge, thanks to our account management team’s wealth of insider knowledge on the best-fit requirements for the Telemarketing team at Tektronix.</span></h5><h4><br></h4>

Case Studies

Consultative approach delivers multiple hires for global sports company

Developing a funnel of fluent multi-lingual talent for global channel marketer

Sourcing language & telemarketing skills for world-leading tech company